General
Follow-Up
Touch 2 (Follow-Up)
Direct
General: Follow-Up with Value Add
Why this works
Adds genuine value (the 3 patterns analysis) as the follow-up content, which makes it worth reading regardless of purchase intent. The offer to share category-specific data is a natural conversation opener.
Subject Line
To:
Re: {{originalSubject}} — sharing something that might be useful
Email Body
Hi {{firstName}},
Following up — I wanted to share something specific before I close the loop.
We analyzed the cold email patterns that get the highest reply rates across 200+ B2B campaigns. The top 3 patterns aren't about better copy — they're about: (1) using a specific trigger event as the opener, (2) referencing a company's specific pain point vs a generic one, and (3) making the ask something that requires a 30-second reply rather than a demo.
Most outbound sequences skip all three and wonder why open rates are low.
If you're actively running outbound and not getting the reply rates you expect, happy to share what we see in your category. We have a free ICP teardown that gives you the targeting framework in 90 seconds.
— {{senderName}}
Personalization Variables
{{firstName}}
First Name — e.g. Sarah
{{company}}
Company — e.g. Acme Corp
{{painPoint}}
Pain Point — e.g. outbound reply rates
{{senderName}}
Your Name — e.g. Alex
{{round}}
Funding Round — e.g. B
{{quarter}}
Quarter — e.g. Q3
{{calLink}}
Calendar Link — e.g. cal.com/...
{{mutualName}}
Mutual Contact — e.g. Jordan
{{metric}}
Metric — e.g. 14%
{{milestone}}
Milestone — e.g. hit $10M ARR
{{industry}}
Industry — e.g. B2B SaaS
{{theirQuestion}}
Their Question — e.g. how fast does onboarding take?
{{answerShort}}
Answer — e.g. about 48 hours
{{timeframe}}
Timeframe — e.g. 6 months
{{reasonForCanceling}}
Churn Reason — e.g. too manual to set up
{{specificFix}}
Fix Description — e.g. the setup wizard is now automated
{{newCompany}}
New Company — e.g. Vercel
{{topic}}
Post Topic — e.g. PLG motion
{{specificPoint}}
Specific Point — e.g. why bottoms-up wins
{{monthsAgo}}
Months Ago — e.g. 4
{{url}}
Site URL — e.g. signalflow-24-202201.polsia.app
See what your ICP's templates should look like
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