General
Cold Outreach
Touch 1 (Initial)
Consultative
General: Job Change Notification
Why this works
Job changes are high-receptivity moments — the person is in a new role, evaluating what's working and what isn't, and more open to new tools than at any other time in their tenure.
Subject Line
To:
{{firstName}} — congrats on the move to {{newCompany}}
Email Body
Hi {{firstName}},
Saw you moved to {{newCompany}} — congrats. {{industry}} is a good space to be in right now, and {{newCompany}} has an interesting position in the market.
Quick intro: I run outbound for SignalFlow, and we work with companies like {{newCompany}} to build the pipeline motion that supports growth at your stage. The short version: ICP research + agent-drafted email + follow-up, all handled without adding headcount.
Not sure if pipeline is on your radar yet at {{newCompany}}, but wanted to make the connection early. If you ever want to talk about what's working for companies in your space, I'm happy to share.
— {{senderName}}
Personalization Variables
{{firstName}}
First Name — e.g. Sarah
{{company}}
Company — e.g. Acme Corp
{{painPoint}}
Pain Point — e.g. outbound reply rates
{{senderName}}
Your Name — e.g. Alex
{{round}}
Funding Round — e.g. B
{{quarter}}
Quarter — e.g. Q3
{{calLink}}
Calendar Link — e.g. cal.com/...
{{mutualName}}
Mutual Contact — e.g. Jordan
{{metric}}
Metric — e.g. 14%
{{milestone}}
Milestone — e.g. hit $10M ARR
{{industry}}
Industry — e.g. B2B SaaS
{{theirQuestion}}
Their Question — e.g. how fast does onboarding take?
{{answerShort}}
Answer — e.g. about 48 hours
{{timeframe}}
Timeframe — e.g. 6 months
{{reasonForCanceling}}
Churn Reason — e.g. too manual to set up
{{specificFix}}
Fix Description — e.g. the setup wizard is now automated
{{newCompany}}
New Company — e.g. Vercel
{{topic}}
Post Topic — e.g. PLG motion
{{specificPoint}}
Specific Point — e.g. why bottoms-up wins
{{monthsAgo}}
Months Ago — e.g. 4
{{url}}
Site URL — e.g. signalflow-24-202201.polsia.app
See what your ICP's templates should look like
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