General
Cold Outreach
Touch 1 (Initial)
Curious
General: LinkedIn Company Post Engagement
Why this works
LinkedIn post engagement emails are warm when done right — the person already said something public, so referencing it specifically shows you actually read it. Low-pressure follow-through.
Subject Line
To:
{{firstName}} — liked what you said about {{topic}}
Email Body
Hi {{firstName}},
Saw your post about {{topic}} on LinkedIn — solid take. The point about {{specificPoint}} is something we hear a lot from companies at {{company}}'s stage.
Not going to pitch you — just wanted to make the connection. We work with B2B companies on the outbound side of growth, and {{topic}} comes up constantly as one of the harder parts of the motion.
If you ever want to compare notes on what's working, I'm happy to swap. And if you ever need help with the outbound side, you know where to find us.
— {{senderName}}
Personalization Variables
{{firstName}}
First Name — e.g. Sarah
{{company}}
Company — e.g. Acme Corp
{{painPoint}}
Pain Point — e.g. outbound reply rates
{{senderName}}
Your Name — e.g. Alex
{{round}}
Funding Round — e.g. B
{{quarter}}
Quarter — e.g. Q3
{{calLink}}
Calendar Link — e.g. cal.com/...
{{mutualName}}
Mutual Contact — e.g. Jordan
{{metric}}
Metric — e.g. 14%
{{milestone}}
Milestone — e.g. hit $10M ARR
{{industry}}
Industry — e.g. B2B SaaS
{{theirQuestion}}
Their Question — e.g. how fast does onboarding take?
{{answerShort}}
Answer — e.g. about 48 hours
{{timeframe}}
Timeframe — e.g. 6 months
{{reasonForCanceling}}
Churn Reason — e.g. too manual to set up
{{specificFix}}
Fix Description — e.g. the setup wizard is now automated
{{newCompany}}
New Company — e.g. Vercel
{{topic}}
Post Topic — e.g. PLG motion
{{specificPoint}}
Specific Point — e.g. why bottoms-up wins
{{monthsAgo}}
Months Ago — e.g. 4
{{url}}
Site URL — e.g. signalflow-24-202201.polsia.app
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