General
Reply Handler
Touch 1 (Initial)
Direct
Reply Handler: Positive Reply — Book a Call
Why this works
Positive replies are gold — respond quickly, confirm interest with specifics, and drive toward a meeting with a low-friction calendar link. Avoids 'thanks!' and moves the ball forward.
Subject Line
To:
Re: {{originalSubject}} — let's talk
Email Body
Hi {{firstName}},
Really glad to hear this is relevant — that's exactly the problem we built SignalFlow to solve.
A few things to confirm before we jump on a call:
1. What's the current outbound setup looking like? (Manual sequences, a tool, nothing yet?)
2. What's the target for outbound pipeline this quarter?
3. Who else is involved in the buying decision if we move forward?
If you have 25 minutes this week, I'd love to walk through what a proper ICP-based outbound motion looks like for {{company}} — not a product demo, more of a working session where we build the targeting framework together.
Here's my calendar: {{calLink}}
— {{senderName}}
Personalization Variables
{{firstName}}
First Name — e.g. Sarah
{{company}}
Company — e.g. Acme Corp
{{painPoint}}
Pain Point — e.g. outbound reply rates
{{senderName}}
Your Name — e.g. Alex
{{round}}
Funding Round — e.g. B
{{quarter}}
Quarter — e.g. Q3
{{calLink}}
Calendar Link — e.g. cal.com/...
{{mutualName}}
Mutual Contact — e.g. Jordan
{{metric}}
Metric — e.g. 14%
{{milestone}}
Milestone — e.g. hit $10M ARR
{{industry}}
Industry — e.g. B2B SaaS
{{theirQuestion}}
Their Question — e.g. how fast does onboarding take?
{{answerShort}}
Answer — e.g. about 48 hours
{{timeframe}}
Timeframe — e.g. 6 months
{{reasonForCanceling}}
Churn Reason — e.g. too manual to set up
{{specificFix}}
Fix Description — e.g. the setup wizard is now automated
{{newCompany}}
New Company — e.g. Vercel
{{topic}}
Post Topic — e.g. PLG motion
{{specificPoint}}
Specific Point — e.g. why bottoms-up wins
{{monthsAgo}}
Months Ago — e.g. 4
{{url}}
Site URL — e.g. signalflow-24-202201.polsia.app
See what your ICP's templates should look like
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