General
Reply Handler
Touch 1 (Initial)
Consultative
Reply Handler: Question Reply — Answer + Pitch
Why this works
Answers the question directly before pivoting to the pitch. The order matters — answer first, pitch second. Offering the framework for free removes the 'just trying to sell me' friction.
Subject Line
To:
Re: {{originalSubject}} — answering your question
Email Body
Hi {{firstName}},
Great question on {{theirQuestion}} — here's the short version:
{{answerShort}}
For context: we see this specific question come up a lot with companies at {{company}}'s stage. The companies that solve it best are the ones who treat outbound as a research problem before treating it as a volume problem.
If you want, I can walk you through how we'd set up the targeting for your specific case — takes 20 minutes and gives you a concrete framework you can use regardless of whether you use our tool.
Here's my calendar: {{calLink}}
— {{senderName}}
Personalization Variables
{{firstName}}
First Name — e.g. Sarah
{{company}}
Company — e.g. Acme Corp
{{painPoint}}
Pain Point — e.g. outbound reply rates
{{senderName}}
Your Name — e.g. Alex
{{round}}
Funding Round — e.g. B
{{quarter}}
Quarter — e.g. Q3
{{calLink}}
Calendar Link — e.g. cal.com/...
{{mutualName}}
Mutual Contact — e.g. Jordan
{{metric}}
Metric — e.g. 14%
{{milestone}}
Milestone — e.g. hit $10M ARR
{{industry}}
Industry — e.g. B2B SaaS
{{theirQuestion}}
Their Question — e.g. how fast does onboarding take?
{{answerShort}}
Answer — e.g. about 48 hours
{{timeframe}}
Timeframe — e.g. 6 months
{{reasonForCanceling}}
Churn Reason — e.g. too manual to set up
{{specificFix}}
Fix Description — e.g. the setup wizard is now automated
{{newCompany}}
New Company — e.g. Vercel
{{topic}}
Post Topic — e.g. PLG motion
{{specificPoint}}
Specific Point — e.g. why bottoms-up wins
{{monthsAgo}}
Months Ago — e.g. 4
{{url}}
Site URL — e.g. signalflow-24-202201.polsia.app
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